metricly / cohorts
Live
Cohort retention by month
% still active
Cohort
M1
M2
M3
M4
M5
Jun 2024
100%
81%
64%
52%
41%
Jul 2024
100%
78%
61%
49%
38%
Aug 2024
100%
83%
68%
55%
—
Sep 2024
100%
80%
62%
—
—
Oct 2024
100%
76%
—
—
—
Avg LTV
$0
▲ 18%
Retention
62%
M3 avg
Best Cohort
Aug
68% M3
Churn
1.2%
▼ 0.3%
Organic
$1,840
Best LTV
Paid Ads
$1,210
Referral
$1,540
Track
retention and LTV
across every channel